Here’s some stats compiled by on bestselling business books. The publisher, North River Press, has indicated on the 30 th anniversary edition (2014) that over 6 million copies have been sold. There, of course, is no hard evidence of this. With The Goal, for each one purchased it was passed to 4 different people to read. Eli also explained another phenomenon that occurs – he said that most business books are purchased but only 1 in 4 are actually read. And pirated copies have been found in other languages around the world. I say probably because it’s difficult to track worldwide sales. The Goal is probably the most read business book of all time - in the world. This turned out to be a great thing for Eliyahu Goldratt and a big missed opportunity for Jeff Cox. He also explained that his co-author wanted to get paid a flat guaranteed fee for his work. In the account I heard, he said it took talking to over 30 publishers before finding one that would take the risk. Eliyahu Goldratt or Eli would tell a story about publishers passing on his book because it was a business book and a “love story”, and they did not know what shelf to put it on. The path to publishing The Goal book was difficult.
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